"Most of my work today is actually handheld, but only in the sense that the camera has a bit of a life of its own and the move is mostly hinted at," says director and still photographer Jan Gleie. "It's about achieving a very delicate, implied fluidity. By breathing life into the camera, and giving it presence, it helps to make the connection between viewer and character much livelier."
The spot helmer applies this philosophy to his latest project, a multi-platform campaign for Target, appearing on TV and the Web, with print ads (also shot by Gleie) running in mags such as Nylon and Rolling Stone.
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